The online luxury fashion retailer SSENSE's website lacks accessibility consideration (low contrast, small font sizes, etc.), is insufficient organized, and attempts to be multi-purposed given its combination of ecommerce and editorial sections.
In adherence to SSENSE’s minimalist aesthetics, the site contains its main global navigation into only four navigational links: “Menswear”, “Womenswear”, “Everything Else”, and “Search” (Figure 1); however, these links prevent users from previewing the choices embedded within these options, subsequently forcing them to commit to a certain category before knowing the products contained within. As such, the site would benefit from a reorganisation of these four links within its global navigation, expanding them to provide additional options to the user upon entry into the site and as they navigate across it.
